I’m a marketing consultant who helps organizations understand their audience in order to better communicate with them. I specifically focus on creating sustainable marketing and communications strategies through the lens of intercultural competency, helping small and medium sized businesses better understand their existing clients and new markets, both domestically and abroad.

I also work as a freelance marketing generalist, graphic designer, and copywriter.

areas of expertise

  • Marketing Consulting: Detailed research and analysis, editorial calendars, budget forecasting, market and audience strategy, special projects.
  • Graphic Design: Branding, identity, infographics, marketing and event collateral, websites.
  • Digital Marketing: E-mail marketing, written and visual social content creation, online brand reputation management, monitoring and analytical reporting.
  • Copywriting: Ghostwriting, blog posts, articles, marketing and social copy, speeches.
  • Events: Experiential strategy, budgeting, sourcing and vendor relations, marketing and design, ticket and sponsorship sales, online registration management.
  • Business Strategy: Start-up coaching, market analysis, new product and service launch, intercultural consulting and training.

skills

  • Technology: Advanced computer and technical skills. Extremely proficient in Microsoft Office, event management tools, project management tools, and more.
  • Programming: HTML/CSS, WordPress, Joomla.
  • Design Software: Strong proficiency with Adobe Illustrator, InDesign, Photoshop, and Acrobat.
  • Languages: Intermediate fluency in French. Elementary understanding of Spanish, Fante, and Twi. Able to pick up languages quickly.
  • Culture: Strong cultural fluency and understanding. Able to dive into new cultures and meld them into the project at hand.

professional experience

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Gong Gong Communications LLC

President & CEO | Marketing Consultant
Westerville, Ohio | April 2009 – December 2016

Gong Gong was a creative marketing firm that specialized in experiences, events, and engagement. I scaled back operations in mid-2016 to pursue new options.

  • Independent marketing consultant and grew the team to 5 full-time employees plus contractors. Increased revenue 1000% in first five years.
  • Created Outcome-Centric™ marketing process that started all projects at the end – the outcomes – and worked forward.
  • A part of the team which grew NAWBO Columbus Visionary Awards Gala’s attendance 142% in 2 years and turned it into a cash-positive event.
  • Helped to establish and grow the Women’s Small Business Accelerator’s annual Starting the Conversation event from 150 attendees in 2013 to 300 attendees and over $25,000 funds raised in 2015.
  • Taught more than 20 pro-bono workshops focusing on different aspects of marketing, social media, and branding, resulting in several new clients.
  • Dozens of speaking engagements, including events hosted by the SBA, KeyBank, Columbus Business First, Ashland University, and more.
  • Highlighted in The Daily Reporter: “From Columbus to Ghana and Back, Amanda Sage Discovers Her Entrepreneurial Bug“, July 2013.

World Piece Emporium

Owner | Principal Designer
New Albany, Ohio | January 2008 – January 2009
  • Business development and sales, including tradeshows.
  • Managed and negotiated vendor and client relationships.
  • Handled imports and customs for products imported from Ghana and India.

Global Mamas

Head of Odumase-Krobo Cooperative | Marketing | Intern
Accra, Ghana | September 2005 – October 2007
  • Opened office and volunteer house for non-profit Fair Trade cooperative in Odumase-Krobo at the age of 22.
  • Established a community presence in the region by working with government officials and Manya Krobo traditional leaders.
  • Recruited, trained, and managed more than 15 bead and jewelry makers.
  • Represented Global Mamas at wholesale trade shows in the US.

education and professional development

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The Marketing Seminar

Online | 2020
  • Participating in the Seth Godin/Akimbo 100-day marketing workshop.

Train the Intercultural Trainer

Kyiv, Ukraine | 2019
  • Attended comprehensive training session for intercultural trainers and consultants, hosted by the Young SIETAR chapter of the Society for Intercultural Education, Training and Research.

Sandler Sales Mastery Training

Columbus, Ohio | 2018
  • Completed the 12-week sales training hosted by The Ruby Group.

volunteer involvement

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New Albany High School Senior Seminar Advisor

New Albany, Ohio | 2013 – Present
  • Serves as primary and secondary advisor for the senior capstone project of students at New Albany High School.

Friends of the Columbus Metropolitan Library (FOL)

Board of Trustees | Head of Executive Business Management Committee
Columbus, Ohio | January 2013 – June 2018
  • Primarily responsible for the reopening of the FOL-run Library Store in June 2016. This two-year process included initial purchasing of more than $20,000 in inventory, recruitment and hiring of store manager, design of custom products, and budgeting and financial planning.
  • Store generated gross revenue of more than $77,647 in the first 5 ½ months, exceeding the annual goal by 16% with half a month remaining in the year.
  • Helped coordinate and market annual Big Book Sale which achieved sales of over $18,000 in 2016 (80% over goal and 200% over last sale).
  • Oversaw staff of 1 full-time employee, 3 part-time employees, and a committee of trustees, as well as liaising with Columbus Metropolitan Library staff.
  • Read Columbus Business First recognition…

National Association of Women Business Owners, Columbus Chapter (NAWBO Columbus)

Columbus, Ohio | January 2009 – December 2016
Vice President of Communications | Communication Committee
  • Website maintenance, including content, events, and membership, increasing sessions by 1144% and pageviews by 659% in three years.
  • Handled on-going marketing and promotions including e-mail marketing, social media, marketing collateral, print ads, and PR, during chapters enormous growth of membership.
  • Instrumental in planning the annual Visionary Awards Gala, including all marketing and creative, from 2013-2016.
  • Recognized as Member of the Year in 2014. Watch NAWBO Columbus interview… Read Columbus Business First recognition…
  • Spotlight Member by NAWBO National in May 2013 and recognized in an April 2013 Metropreneur article.
  • Commendations from Secretary of State John Husted and Congresswoman Joyce Beaty for service.

Women’s Small Business Accelerator, Inc.

Volunteer Marketing
Westerville, Ohio | October 2012 – September 2017
  • Designed and developed website and e-mail marketing program.
  • Designed brand and marketing collateral.
  • Trained volunteers and staff on social media, e-mail marketing, and website maintenance.